Category: General Communications Thoughts

Lost in the woods: the agency model dilemma

Let’s face it, the communication agency model is broken. I know that sounds dramatic, but it’s true. I don’t care if you’re a PR, advertising, marketing, or integrated agency. All of you are suffering under the weight of rampant organic growth and service creep and it’s killing you. Even worse, it’s killing clarity of message and effectiveness of business leadership. I should know, I served as the SVP of an integrated agency for almost a decade. In a way agencies are a victim… Read more »